In a move to regain its market share, John Chen, CEO of the Canadian smartphone manufacturer BlackBerry, hinted that a phablet could be a strategic product for turning around the company’s fortunes.
“If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet,” said Chen.
With the recently launched budget-friendly, full-touch BlackBerry Z3 still going strong in Indonesia, it seems that the company is betting on more such devices than on tablets.
Admitting that BlackBerry has been already late in entering the tablet market, Chen noted that the company can root in success if it brings in fresh technology and necessary changes in its products.
“I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology,” added Chen.
Speaking about BlackBerry’s strategy to compete in Indonesia against the increasing popularity of Android and iOS devices, he said that the recently launched Z3 is a very competitive product and the company expects to sell 1 million units of the smartphone.
Chen also revealed that the company would be coming out with BlackBerry Messenger (BBM) for enterprises, called e-BBM, in this month itself.
(Image: BlackBerry website)