LeEco believes India could surpass China market

LeEco believes India could surpass China market
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Soon after LeEco made its debut in the US to take on top brands like Apple, Google and Netflix, the Beijing-based company has now reaffirmed how important Indian market is for LeEco.

While addressing the investor meeting in Beijing on November 10, YT Jia, co-founder and chairman of LeEco, said, “India represents the future and its user value may surpass China in a few years. No matter how hard it is to crack the India market, we will try our best to grasp the opportunity there.”

It is also keen to expand its ecosystems around the world with presence in Hong Kong, India, Russia and the US, where India is on the priority list of LeEco. “We will focus on China, American and India and achieve breakthroughs in these three valuable regional markets,” Jia wrote in the letter.

Jia further added that LeEco now embarks on a new phase of its development, from capital-fuelled expansion to building a stronger hold of existing markets and achieving higher profit.

Ever since LeEco has entered India in January this year, it has introduced two generations of its Superphone, one generation of SuperTV and entertainment membership services. The company has also built offices and recruited hundreds of talents in three major cities in India as well as retail networks and a local research centre. Asserting that LeEco is committed to the Indian markets, the company has revealed that it will be launching new products in the country in weeks ahead.

LeEco pioneers in the industry with its unique ecosystem business model that connects products and services including video streaming, TV, smartphone, content production and electric vehicles.

Last month, LeEco had launched its disruptive ecosystem model in the US at the “Ignite the Eco World” event in San Francisco to break the boundaries between screens to deliver content and services on a wide array of connected smart devices like smartphones, TVs, smart bikes, virtual reality and electric self-driving vehicles. The company had lifted curtains off integrated internet ecosystem that included platform, content, apps and connected smart devices.

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